About Us

Who are we? In a word: results.

Our automotive direct mail solutions are packed with digital technology for modern car dealers who want to dominate their market whether it be in sales or service.

Increase service retention, RO counts and customer-pay revenue in your service drive with our VIP Checkbooks with PassChecks®.  Reclaim inactive and lost customers as well as conquest customers that have never been to the dealership before.  Many times lost customers are unresponsive to regular forms of marketing. They are unique group and have to be marketed to differently. We turn them into a revenue generating channel for you.

Increase showroom traffic and vehicle sales with technology-backed and trackable direct mail with laser focused lists and messages that move customers off their couch and into your showroom. Many of our campaigns average 20+ vehicle sales per 10K pieces of mail. Some of our campaigns put over 1% through your door in a matter of days.

When physical mail is coupled with digital technology, your automotive marketing goes next level. It’s the best of both worlds and we’ve mastered it.

From Ringless Voicemail Drops before the mail hits mailboxes, video message links on each mailer, all the way to Facebook retargeting of the people who responded, we will maximize every dollar you invest.

Physical meets Digital.  Welcome to the automotive marketing revolution.

Want straight forward answers about lists and automotive direct marketing? You’ll get them here.

Find out why our competition is so nervous. Go ahead, ask us anything.

Meet the owners of Pulse

We’ve got a deep bench of talented people that make PULSE stronger.
Here’s some info about the founders:

Jonathan (JB) Benjamin is a superhero entrepreneur. Seriously. In fact, he opened his first business at the age of 25: a small superhero themed restaurant/cafe in Key West, Florida. Running a small business in a competitive market taught him about the importance of marketing and service, and gave him ample training ground for developing creative strategies for promoting his business. Within two years, he was able to sell his shop for nearly triple the original investment – and moved his skills to a marketing firm in Tampa. Before long, he was managing and motivating the company sales team and nurturing business development. While his success continued, his dream of building an entrepreneurial startup remained – and in 2008, he stepped out of corporate to pursue the creation of PULSE. Reaching out to his network of seasoned automotive and marketing professionals, Jonathan built one of the leading automotive direct marketing firms in the business.

With over 10 years of experience in the automotive industry –from finance to advertising – Natalee brings the unique perspective of having operated from all angles of a dealership’s business. She even spent several years in collections, working on repossessions… which will build character for anyone! Natalee began her advertising career in Tampa working with companies such as Sonic, Asbury, AutoNation and many more independent stores. She has helped hundreds of dealers see more traffic, sell more vehicles and increase revenues across the board. In 2008, after feeling the constraints of a “one size fits all” company, she left the corporate world in search of an entrepreneurial opportunity – one that would leverage her deep knowledge of a dealership’s needs, and how each business is different. The opportunity emerged with PULSE, where she has built a team of dynamic individuals that are passionate about helping dealerships grow.