Marketing from other companies can teach us a lot… what to do and maybe more importantly, what not to do. From using old lists, to not de-duping lists, to cheap materials, bad printing and unclear /confusing messages, we’ve seen it all.
What you put in front of potential customers speaks volumes about your business. Believe me, you are being judged. Here are a few doozies that have come our way.
Welcome to the Hall of Shame.
• $200 AT&T Visa Rewards Card. Is it a Visa card loaded with $200 to spend anywhere? Or is it an AT&T reward only to use as a credit toward my bill?• It begins with “Now is the perfect time to switch.” I have been an AT&T customer for 9 years, so that line is confusing.• I believe that cable service is about 60 bucks a month, so $2 a day for cable doesn’t sound all that attractive.• Does AT&T own DirectTV? If so, was I supposed to know that?
The only thing that’s clear on this is the number to call and that whatever it is that I’m “switching” will be a snap. But I’m not. No one else is either because they won’t spend the amount of time it takes to decipher it.
• The middle one nails every business card faux pas there is. The back had hand-scribbled additional services they provide. I have no words.• On the last one, apparently the print quality was so bad that the address and email didn’t even print properly. I’m sorry – if you can’t fix your cards, you can’t fix my computer. No thanks.